Scoozi Pizza
Identity design for Scoozi, Italian pizza & pasta restaurant serving lovable authentic taste from 16 branches throughout Bangkok. The design utilised five elements to communicate the concept of “Craftopia” starting from the round logo background which is a blend of epsilon and pizza shapes. The name SCOOZI was merged with the simplified shape of people to represent a sense of joy, creativity, craft and variety. To clearly signify a character of pizza brand, red and yellow from tomato sauce and cheese were chosen as primary logo colours as well as being an appetite-stimulating colours associated with energy and happiness.
Company: LIQUID BRANDING Co., Ltd. Client: Scoozi Pizzeria Italiana Graphic Designer: Kade Khoosuwan, Chayanee Mee-ngarm