



Thailand is the second largest rice exporter over the world and has a strong tradition of rice production. Hundred of different types of rice are cultivated in every parts of country. NA NA KHON is the brand of three local rice varieties developed and produced in Nakhon Sri Thammarat province in southern Thailand. Each of them were named by its feature and quality, The Black Rice named Black Spinel rice, The Red Rice named Red Rose Rice and The White Rice named Leb Nok (The Birds’ Nails). In order for the product to be easily recognised and stand out, these unique names were illustrated as a key visual.