Minnamame

Minnamame is a frozen Japanese green soybean exported globally, mainly to Japan, where people widely enjoy soybeans as snacks. The name Minnamame means ‘everyone’s Edamame’ being the friendliest frozen Japanese green soybean (Edamame) that greets everyone with a smile. The design is half Japanese half Thai developed to appeal to thai consumers who are unaware of health benefits of this superfood. Japanese minimalism was combined with a friendly smile representing the well-known slogan of Thailand 'Land of the Smiles'. As a result, an amiable brand personality is very appealing to consumers. Whether they want to try Edamame or not, they’d still recognise Minnamame. The sales rose remarkably. Minnamame lives up to its name, everyone’s Edamame. The QR code on the pouch lets consumers discover the farmers and growing place of the Edamame in their hands. Not only customers’ satisfaction but also farmers’ pride are embodied in every pouch.